CHANYONDCHINA TRADEMARK DESK

GUIDE 46 · DISPUTES AND ENFORCEMENT

Can a China trademark registration help with customs protection?

Identify separate recordal and customs evidence questions.

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Checked: 2 November 2026 (official source pages); check updates before publication.

Direct answer

A China trademark registration may support a separate customs intellectual-property protection recordal, but registration at CNIPA is not the same as a completed customs filing.

Identify the border problem

Customs protection concerns goods moving across China’s border. First clarify whether the brand is worried about inbound counterfeits, exports bearing the sign, or a particular shipment. Record the mark, registered owner, goods, known manufacturers and the available evidence. The company’s general market monitoring or a marketplace takedown is a separate activity. A brand owner should not promise that customs will intercept all goods merely because a trademark is registered.

Check the customs route from the official guide

China’s Regulations on Customs Protection of Intellectual Property define protected rights to include trademark rights related to import and export goods. The Customs online service guide sets out an application path through the customs IP protection system and identifies a trademark registration certificate among the materials for trademark recordal. The exact applicant, electronic document, authorization and review requirements should be checked in the current service interface. Do not present the trademark’s CNIPA registration date as the date customs recordal became effective.

Build an operational file

Keep the CNIPA register extract, the sign and goods covered, the owner’s legal documents, approved distributor or licensee information, and descriptions of genuine packaging. If a suspected shipment is known, a professional should review the specific Customs action route and any security or timing requirements. Keep customs notices and responses separate from trademark-prosecution deadlines. A customs recordal is a tool for a defined border context, not a substitute for the owner’s China filing, market investigation or civil and administrative enforcement.

The 2019 Trademark Law supplies the current trademark-right framework. The 2026 revision takes effect on 1 January 2027; check it and any applicable customs measure again for future cases. ## Questions to resolve before action

  • Is the concern import, export or a specific shipment?
  • Does the CNIPA registration cover the sign and goods?
  • Has customs recordal actually been filed and approved?
  • Who will receive and answer customs notices?

Official sources and scope

  • https://www.cnipa.gov.cn/art/2019/7/30/art_95_28179.html
  • https://www.cnipa.gov.cn/art/2026/6/26/art_3686_206940.html
  • https://online.customs.gov.cn/static/pages/guides/002029002000/002029002000.html
  • https://xzfg.moj.gov.cn/front/law/detail?LawID=52

As checked on 2 November 2026, the 2019-amended Trademark Law is the current law. The revised law was adopted on 26 June 2026 and is scheduled to take effect on 1 January 2027 (Article 87). A consultation draft is not an operative rule. Confirm the governing text and any final implementation or transition measure for the date of the specific matter. This article is ChanYond’s independent reading aid, not a CNIPA statement or case-specific legal advice.

A MATTER TO DISCUSS?

Start with the applicant, mark and official notice.

Prepare a brief ↗