Checked: 2 November 2026 (official source pages); check updates before publication.
Direct answer
Preserve the listing and identify the right you can prove before asking a platform, an authority or a court to act. A trademark registration helps only within its protected mark and goods or services.
Separate a suspicious listing from a proven infringement
Record the listing URL, seller identity as displayed, product, price, date, images, claims and any transaction evidence. Save the brand’s China trademark registration and the approved goods or services. Article 56 of the 2019 Trademark Law limits the registered right to the approved mark and goods. Article 57 describes infringement categories, including unauthorized use on relevant goods and sale of infringing goods. Similarity and confusion may require individual analysis; a visual resemblance alone does not settle the matter.
Choose the channel for the desired result
A platform complaint usually seeks removal under that platform’s published rules, which may require registration evidence and a specific listing. Administrative handling or litigation addresses different facts and remedies. Article 60 of the 2019 law provides for negotiated resolution and, where that fails, court action or administrative handling for specified infringement disputes. The 2026 revised law, starting 1 January 2027, revises the corresponding provisions, so future complaints must use the governing text. This page does not claim that a platform must remove a listing or that a public trademark record alone establishes infringement.
Preserve the next step
Keep the original complaint, documents submitted, platform response and any reappearing listings. Record why the listing appears counterfeit and whether genuine stock, parallel trade or a licensed seller may be involved. For repeat sellers, group evidence by seller and product while keeping original URLs and timestamps. If the issue concerns physical imports or exports, consider separately whether customs protection is relevant. Do not publish customer data, confidential investigations or unverified accusations in a public article. ## Questions to resolve before action
- Which China registration covers the sign and goods?
- What dated listing and seller evidence is preserved?
- Which platform rule or legal route fits the desired action?
- What response or repeat listing needs tracking?
Official sources and scope
- https://www.cnipa.gov.cn/art/2019/7/30/art_95_28179.html
- https://www.cnipa.gov.cn/art/2026/6/26/art_3686_206940.html
As checked on 2 November 2026, the 2019-amended Trademark Law is the current law. The revised law was adopted on 26 June 2026 and is scheduled to take effect on 1 January 2027 (Article 87). A consultation draft is not an operative rule. Confirm the governing text and any final implementation or transition measure for the date of the specific matter. This article is ChanYond’s independent reading aid, not a CNIPA statement or case-specific legal advice.